Overview
The Prices vs Common Products Matrix is a powerful visualization view that helps you understand how your products are priced compared to your competitors. By plotting each competitor as a bubble on the matrix, you can quickly assess three critical aspects: price indexing, the number of common products, and pricing activity. This tool provides a clear snapshot of your competitive landscape, enabling you to fine-tune your pricing strategy for maximum impact.
You can use this view for:
Competitive Benchmarking: Analyze the price index to evaluate how your products' prices compare with those of competitors. This insight will help you identify whether you are leading or lagging in the market.
Strategic Price Adjustments: Identify opportunities for price adjustments based on the price indexing and activity level. Whether you need to match, undercut, or premium price, this tool gives you the data to make strategic decisions.
Where to find
To access this feature, navigate to Analytics > Prices vs Common Products Matrix in the left sidebar.
What You See
On this page, you'll find a bubble chart and a detailed table, both designed to give you a comprehensive view of your pricing position relative to the competition.
Bubble Chart
The chart visualizes each competitor as a bubble, with three key metrics represented:
Price Index: The vertical position of the bubble indicates the price index, showing how each shop compares to your prices. A higher position means higher pricing relative to you, while a lower position indicates more competitive pricing.
Common Products: The horizontal axis shows the number of common products between your listings and the competitor's listings. This helps you understand the overlap in product offerings.
Price Changes Activity: The size of the bubble reflects the level of pricing activity or changes that the competitor has made recently. Larger bubbles indicate more frequent price adjustments, signaling a dynamic pricing strategy.
Table
Below the bubble chart, the table provides a detailed breakdown of the information for each competitor:
Shops: This column lists the competitors (shops) being analyzed.
Matched Products: The number of products that are common between your offerings and the competitor's.
Price Indexing: The price index score, where 100 represents the average market price. Scores above 100 indicate higher pricing, while scores below 100 suggest more competitive pricing.
Activity: This column displays the level of recent price changes or adjustments made by the competitor.
Show All Products: Clicking the "Show" button reveals all the matched products for that competitor, enabling a detailed product-level comparison.
How to Use
Bubble Chart
Analyze Competitor Positioning: Use the chart to quickly see how your competitors are positioned in terms of pricing. Competitors with bubbles positioned higher on the chart are pricing above the market average, while those lower are more competitively priced.
Filter by Categories and Brands: You can refine the data displayed by selecting specific brands, or categories from the drop-down menus above the chart. This allows you to tailor the analysis to your specific needs, focusing only on the brands and categories relevant to your needs.
Hover for Details: Hover over any bubble to see specific details about the competitor, including exact values for price index, common products, and activity.
Table
Detailed Comparison: The table provides a granular view of each competitor's performance. Filter and sort the data to focus on specific competitors, price indices, or activity levels.
Deep Dive into Product Data: Use the "Show" button to drill down into individual products, allowing for a more detailed comparison of your product pricing against competitors.
How to Download the Data
To share insights or conduct further analysis, you can export the data as a CSV file. This makes it easy to integrate with other tools or include in reports, ensuring that your pricing strategy is backed by comprehensive, data-driven analysis.
