The Overview offers a personalized snapshot of key insights tailored to your preferences, providing a comprehensive view of your product performance, market trends, and competitive positioning.
Designed to be your go-to starting point, this view adapts to your needs, allowing you to prioritize the data that matters most to you, whether it's price updates, competitor activity, or product performance, all in one convenient place.
Key Sections
KPI cards
Product Progress Monitoring Count: This metric displays the total number of monitored product pages. It helps you keep track of how many product pages are actively being observed for pricing and market trends.
Prices Updated (Last 3h): This percentage shows how many prices have been updated in the last 3 hours, giving you a real-time view of our system status.
Market Price Index: The market price index shows the average price competitiveness of your monitored products. A value close to 100 indicates you're aligned with the market, while deviations show underpricing or overpricing.
Lowest/Highest Price Products: The number of products in your portfolio with the lowest and highest prices compared to competitors.
Price Position
The Price Position section provides a comprehensive view of your product's market position compared to your competitors.
Lowest: Products in this category are priced lower than all monitored shops.
Semi Low: These products are priced below at least one in one monitored shop.
Neutral: Products priced similarly to monitored shops.
Semi High: These products are priced above at least in one monitored shop.
Highest: These products are priced above that all your monitored shops.
Overall Price Distribution
The first pie chart shows how all your products are distributed across various pricing tiers. This visual breakdown helps you quickly identify whether your products are more competitive (in the lower pricing tiers) or positioned at the higher end of the market.
Category/Brand-Specific Distribution
Alongside the overall distribution, the section provides two more pie charts for specific breakdowns based on selected brands and categories. For example, you may wish to see a focused analysis for a specific category or brand to help determine your pricing strategy's performance within specific segments. This granular view lets you fine-tune your pricing based on market positioning within each category or brand.
Price Changes Trend (Last 7 Days)
This line chart shows the trend of price increases and decreases over the last seven days, helping you visualize how the market is shifting. Green lines represent price increases, while purple lines represent decreases, giving you a clear view of market volatility.
You can select specific or view the monitored shops' price changes.
Favorite Shops
The Favorite Shops section allows you to monitor key competitors you identified as critical to your market analysis. By tracking these shops, you can see how their pricing strategies compare to yours and get insights into their daily price alterations, product matches, and overall market behavior.
Matches: The number of products you and the competitor have in common.
Overlap: The percentage of products that overlap between your offerings and the competitor’s.
Daily Price Alterations: The number of price changes that competitor makes daily.
Below/Equal/Above: A breakdown of how many of your products are priced below, equal to, or above the competitor's prices.
Price Index: The competitor's price index relative to your own.
You can select your favorite shops by clicking the "Add shops" button in the upper right corner.
Favorite Products
The Favorite Products section highlights the products critical to your market performance. Tracking these products across multiple competitor shops gives you valuable insights into pricing trends, minimum and maximum prices, and how your offerings are positioned compared to the market.
Found in Shops: The number of competitor shops offering the product.
My Price: The price at which you're offering the product.
Min Price: The lowest price found for the product among competitors.
Avg Price: The average price across competitors.
Max Price: The highest price offered for the product.
You can select your favorite products by clicking the "Add products" button in the upper right corner.