Top Category, Mid Category, Bot Category: These columns classify each product into hierarchical categories, helping you understand where each product fits within your broader catalog.

Brand: The brand associated with each product, allowing for easy filtering and analysis by brand.

Sku: The unique identifier for each product, ensuring accurate tracking across platforms.

Product Name: The descriptive name of the product, making it easier to identify in the report.

My Price: This column shows your current listing price for each product.

Competitive Prices: Multiple columns represent the prices of your products on various e-commerce platforms (e.g., Google Shopping, TradeInn, etc.), enabling you to compare your pricing strategy against competitors.

Percentage Difference: This column calculates the percentage difference between your price and the competitor’s price, giving you a quick view of where you stand in the market.

Diff Value: The absolute difference in price between your listing and those of competitors, allowing for precise adjustments.

Availability: Indicates whether the product is available on different platforms, helping you track stock levels and potential out-of-stock situations.

Shipping Costs: Provides the shipping costs associated with each platform, enabling you to assess the total cost to the customer and make necessary adjustments to remain competitive.

Top Category, Mid Category, Bot Category: These columns categorize each product, providing a hierarchical structure that helps you analyze product performance within specific categories.

Brand: The brand associated with each product, which is useful for filtering and analyzing products by brand.

SKU: The unique identifier for each product, ensuring consistency across various platforms.

Product Name: A descriptive name for each product, aiding in quick identification and comparison.

My Price: This column shows your current listing price for each product.

Cheaper Price: Indicates the lowest price available for the same product on other platforms, helping you identify where your prices stand in comparison.

Diff %: The percentage difference between your price and the cheapest competitor price, allowing you to see where you might need to adjust pricing.

Diff Value: The absolute difference in price between your listing and the cheapest competitor’s price.

Cheaper Name: The name of the competitor offering the product at a lower price.

Price Indexes (e.g., Price.23): Columns that represent prices across different platforms, giving a broad view of where your products stand in the competitive landscape.

Diff Perc.: This column shows the percentage difference between your price and the competitor’s price on various platforms.

Availability: Indicates whether the product is available on different platforms, which helps you monitor stock levels and potential out-of-stock situations.

Shipping Costs: Provides the shipping costs associated with each platform, allowing you to consider total costs when setting prices.

Top Category, Mid Category, Bot Category: These columns categorize each product, giving you a clear view of the product hierarchy and where each item fits within your catalog.

Product Name: The name of the product as listed, helping you easily identify and compare it across different competitors.

SKU: The unique Stock Keeping Unit for each product, ensuring consistency in tracking and comparison.

Brand: The brand associated with each product, which can be useful for filtering and analyzing products by brand across different competitors.

Competitor Name: The name of the competitor selling the product, allowing you to see who is offering the same product and at what price.

Price: The listed price of the product as offered by the competitor. This column is crucial for comparing your pricing strategy against the market.

Availability: This column indicates whether the product is available on the competitor's platform, helping you monitor stock levels across competitors and identify potential gaps in the market.

Shipping Costs: The cost of shipping associated with each competitor’s offer, which can significantly affect the total cost to the customer and your competitive positioning.

Product URL: Direct links to the product pages on competitors' websites, allowing for quick access to verify information or explore additional details.

Top Category, Mid Category, Bot Category: These columns classify each product into hierarchical categories, helping you understand the product’s classification within your catalog.

EAN: The European Article Number for each product, ensuring accurate identification across different marketplaces.

SKU: The Stock Keeping Unit used for internal tracking of products.

Product Name: The name of the product, providing a clear identifier for each item in the report.

My Price: The price at which you are offering the product, serving as a reference point for comparison.

Product Price: The price of the product as listed on the marketplace by competitors.

Price Percentage Difference: The percentage difference between your price and the marketplace price, indicating how competitively your product is priced.

Price Value Difference: The absolute value difference between your price and the competitor's price, helping you quantify the pricing gap.

Availability: Indicates whether the product is available on the marketplace, allowing you to monitor stock levels and potential gaps.

Store Name: The name of the store or seller offering the product, providing context on who your competition is on that marketplace.

Marketplace Name: The name of the marketplace platform where the product is listed, enabling you to track performance across different sales channels.

Ranking: The ranking of your product on the marketplace, giving you insight into its visibility and popularity.

Shipping Cost: The shipping cost associated with the product, which can influence the total price paid by the customer.

Total Price: The combined cost of the product price and shipping, representing the total expense to the customer, which is crucial for competitive analysis.

Product URL: Direct links to the product pages on the marketplace, allowing for quick access to verify details or explore additional information.

Competitor Name: The name of the competitor offering the product, which allows you to compare your assortment against specific market players.

Product URL: Direct links to the product pages on the competitor’s website, enabling you to verify details and explore the competitor’s offerings further.

Product SKU: The Stock Keeping Unit used by the competitor for internal tracking, helping to match or identify similar products in your assortment.

Product Name: The name of the product as listed by the competitor, providing a clear identifier for comparison.

Product Price: The price at which the competitor is offering the product, which is essential for benchmarking your pricing strategy against the market.

Sales Indicator (0/1): A binary indicator showing whether the product is currently on sale, helping you understand promotional activities in the market.

Top Category, Mid Category, Bot Category: These columns classify each product within the competitor's catalog, offering insights into the competitor’s product hierarchy and how they categorize their offerings.

Product Brand: The brand associated with each product, which can be useful for analyzing brand presence and popularity across competitors.

Product Availability: Indicates the availability status of the product on the competitor's site, helping you identify potential stock shortages or high-demand items.

Product Shipping Cost: The cost associated with shipping the product, which can influence the overall competitiveness of the pricing.

GTIN: The Global Trade Item Number for each product, providing a unique identifier that ensures accurate matching of products across different competitors.