Price Index Grid

Modified on Wed, 19 Jul 2023 at 01:30 PM

The Price Index Grid presents information in a matrix chart format, offering a convenient and intuitive representation of the data. By default, the chart displays the top 10 shops that have the most common products with your assortment, making it easy to identify key players at a glance.

The matrix chart in the Price Index Grid utilizes bubble sizes and positions to convey important insights about the monitored shops. Here's what each element signifies:

  1. Bubble Size: The size of each bubble corresponds to the number of price changes made by the shop. Larger bubbles indicate shops that frequently adjust their prices, suggesting a higher level of activity.

  2. Bubble Height: The height of the bubble represents the price index of the shop. A taller bubble indicates a higher price index, implying that the shop tends to have relatively higher prices compared to you.

  3. Bubble Horizontal Position: The horizontal position of the bubble reflects the number of common products you share with a particular shop. Bubbles located towards the right side indicate a higher number of common products.

Price Index is a powerful metric that enables you to visualize the price positioning of your products, product categories, leading brands, and the entire assortment of your online store compared to the shops you monitor. The index value provides valuable insights into price differentials and competitiveness. For instance, an index value of 90 indicates that the prices offered by the shop are 10% cheaper on average compared to your prices.

You can filter the information based on specific categories or brands. Using the dropdown menus located in the top-left corner of the interface, you can easily select and focus on particular categories or brands of interest. This filtering functionality enables a more targeted analysis and helps you extract valuable insights relevant to your business objectives.

Tip: By leveraging this tool effectively, you can gain valuable insights into your competitive positioning, identify key competitors, and make informed pricing and assortment decisions

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