Brands analysis

Modified on Fri, 19 May 2023 at 10:48 AM

Brands Analysis is a powerful tool that can help you to compare your product prices with those of the webshops you monitor by brand. To access the Brands Analysis page, log in to your account and navigate to the Price Intelligence tab. 

Once you have accessed the Brands Analysis page, you will see a bar graph where each bar represents a specific brand. Within each bar, you will see the number of products that are sold at a lower, equal, or higher price compared to your price.

Hovering over each part of the bar will show you the webshops selling at that price category and the number of products for each shop. 

You can choose which products you want to see (cheaper, equal, or overpriced) by clicking on the relevant category at the bottom of the graph.

You can also choose to see specific brands or shops through the respective dropdown list in the top left. This will allow you to filter the data and focus on the information that is most relevant to you.

Tip: You can use the insights gained from the Brands Analysis page to adjust your pricing strategy. For example, if you notice that your prices are consistently higher than those of your competitors for a particular brand, you may want to consider lowering your prices or offering discounts to remain competitive.

In the table, there are 5 columns where you can find: 

  • Brand: The name of the brand
  • Cheaper: The amount of products that you are selling at a lower price
  • Equal: The amount of products that you are selling at the same price 
  • Overpriced: The amount of products that you are selling at a higher price 
  • Show All Products: Clicking on the eye button will show you all the products for the specific time

You can also sort each column by name

Below each header, you can find a search box to easily filter the data in each column 

You can download the data from the table by clicking on the download button above the table. 

You can drill down by clicking on a brand and you will be presented with all the data for this brand. 

You can further drill down to see more information about a specific shop by clicking on the shop's name. 

From there you can once again drill down to all category levels until the actual product names by clicking on the category name 


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